Professional strongman · online coaching

Take your
training to the
next level.

Online strength & strongman coaching from Rauno Heinla — 3× Deadlift World Champion and Arnold Classic winner. A clear plan, fast feedback, real results.

20+
Years competing
3×
Deadlift World Champion
476kg
Masters record
Rauno Heinla, professional strongman
Deadlift Atlas Stones Log Press Yoke Walk Frame Carry
Rauno Heinla, professional strongman
About Rauno

Twenty years
under the bar

Rauno Heinla is a professional strongman from Estonia who has been competing for over twenty years and has amassed several world records in variations of his favourite event – the deadlift. He is a two-time World Deadlift Champion and despite having long since moved into his forties, is still regarded as one of the best pullers on the planet.

Heinla still seems to be improving his strength and is showing little sign of winding down his competitive activities, nor his pursuit of the illusive 505kg deadlift world record. He has a daughter, Marie Heinla, and when not training and competing he works with clients as a certified personal trainer.

505kg The next
world record
Track record

Earned, not
given

Arnold Classic

Brazil Winner — 2017

Arnold Classic

Australia Winner — 2018

3× World Champion

Deadlift

6× National Champion

Estonia

World Record

Deadlift for reps — 400kg × 6

Masters Record

Deadlift — 476kg / 1049.5 lbs

Start the process

Choose your plan

Three tiers, one standard — programming that actually fits you.

Starter

Perfect for beginners

€99 one-time

For anyone who needs a clear plan and a steady pace.

  • Initial consultation: I map out your goals, health, equipment, and schedule.
  • Personalized 1-month program (Google Sheet): tailored to your setup and calendar.
  • 2 reviews per month: I go through your training and make precise adjustments as needed.
  • Technique videos: send your lifts; I provide feedback within 48–72 hours on business days.

For beginners, returning lifters, or anyone who wants steady, injury-free progress.

Start with the Starter package
Most popular

Performance

Best value for money

€149 one-time

For the dedicated lifter or competitor who wants steady progress and fast feedback.

  • Initial consultation + focus setting.
  • Weekly-built program (Google Sheet): I write your plan week by week with exercise video links — each week a new training block tailored to your videos and how you feel.
  • Weekly review & updates: I review your plan once per week and adjust based on your videos, fatigue tolerance, and readiness.
  • Technique videos: send unlimited; I reply within 24–48 hours on business days.
  • Nutrition support as needed: practical food guidance and supplement recommendations.
  • Email support: I reply within 24–48 hours.
  • Competition support: peaking and attempt selection so meet day is clear and controlled.

For focused lifters and competitors with a first or upcoming meet on the horizon.

Choose the Performance package

Elite

Take it to the next level!

€249 one-time

I manage your prep daily, adjust loads quickly, and keep the focus on meet day performance.

  • Consultation + periodization: I set the cycles, key sessions, and meet-week plan.
  • Weekly-built program (Google Sheet): I write your plan week by week with exercise video links — each week a new block tailored to your videos and readiness.
  • Weekly video roundup: send unlimited videos; once a week I deliver a consolidated analysis (priorities, fixes, exercise changes) and update the plan.
  • Priority response: 1–24 hours on business days.
  • Full competition support: peaking, attempt selection, and meet-day remote monitoring with live adjustments.
  • Supplement plan: what to take, how much, and when — tested in training, not for the first time on meet day.
  • Email support + weekly notes in your Google Sheet.
Choose the Elite package

*After 1 month the client can choose whether to continue the program, after which we send an invoice every month.

What clients say

Hard work
pays off

2024 Estonia's Strongest Man
“I've been working with Rauno as my online coach for the past two years, and the progress has been nothing short of phenomenal. After just one year of training under his guidance, I won the title of 2024 Estonia's Strongest Man. Over the course of two years, I've managed to break all of my personal records across every event – and I'm still improving.”
Kaido K.
Kaido K.
Strongman athlete
1st · 2025 Estonian Strongman
“I've been coached by Rauno online for nearly two years, and the experience has been nothing short of excellent. His training plans have helped me peak at the right moments, leading to a podium finish at the Estonian Log Lift Championships and a first place at the 2025 Estonian Strongman competition.”
Tiit K.
Tiit K.
Strongman athlete
Strongest junior 2024 & 2025
“I've been coached by Rauno online since 2023, and it's made a real difference in my progress as a junior strongman. In both 2024 and 2025, I became the strongest junior in Estonia, and Rauno's coaching played a huge role in getting me there. Having someone with this much experience in your corner is huge—he's helped me avoid mistakes I wouldn't have even known to look out for on my own.”
Markus T.
Markus T.
Junior strongman
From the blog

Recent news

View all posts
Today In The Gym
Training

Today in the gym

A look inside a heavy deadlift session on the road to 505kg.

Read more →
Soon

More training logs & meet recaps coming.

Soon

Deadlift technique breakdowns on the way.

Questions before
starting?

Not sure which package fits? Send a message — we'll find the right path for your goals.